Travel Technologies Predicting Significant Changes for Travel 2023

Travel Technologies are their own special kind of crystal ball, drawing clarity from buckets of spending choices and investments across the travel industry to create pictures that  simple observation cannot. And, to that end, travel technology company Amadeus is predicting that over the next 12 months and beyond we will witness continual change in the way we take trips. New tools, solutions and expertise, plus easier transitions through airports and the opportunity to travel with less luggage will form the content in the  headlines.

Global travel is increasing and expectations among both companies and individual travelers are higher than ever when it comes to having a smooth travel experience. The Amadeus 2023 Travel Trends report released this week identifies five new developments through the use of its travel technologies that are expected to help shape travel over the coming year.

Meeting a new kind of travel agent: exploring the metaverse will allow travelers to explore a destination before they arrive or relive their memories once they leave

Smiling for your seat: biometrics will help create a smooth travel payment experience

Traveling without baggage: hotels will offer travelers more amenities so they can travel lighter

Working from roam: remote workers will adopt an increasingly nomadic lifestyle, migrating to different locations as ‘work from anywhere’ policies become normalized

Welcoming the bonding business break: a new category of business travel, focused on connecting teams, building relationships and unlocking creativity away from the office, will emerge

Amadeus: Travel Technologies in Motion

The annual travel trends were identified by the expertise of Amadeus’ team using a variety of travel technologies. They have identified that, while travel technology is a major driver of change, and Web3 and biometrics will have a big part to play, human relationships are equally important. The trends are all connected to personal and societal concerns, from the desire to travel with a lighter ecological footprint to the desire for more people to be free to work from anywhere.

 “The world used to predict technology’s impact on travel in an entirely physical way, visualizing ever bigger and faster modes of transport. The future is now here, and it looks very different,” said Daniel Batchelor, Vice President, Global Corporate Marketing & Communications at Amadeus. “ People want to reduce their impact on the planet, while putting human relationships and wider society first. In this exciting new reality technology is enabling us to reach these goals. The metaverse, biometrics and traveler expectations from the travel industry are combining to shift the landscape rapidly. It is an incredibly exciting time for the industry.”

Travel Technologies: Travel not the same

In the coming years, the metaverse will take traveler engagement to the next level. Travelers will be able to enjoy deeper cultural experiences in an online world, exploring virtual concerts and exhibitions. The technology also offers enormous potential for pre-trip assistance and the opportunity to “try before you buy,” creating further wanderlust and excitement. This will become increasingly popular as a way to trial higher-priced items such as luxury cruise holidays.

Walt Disney Co. has plans to create a real-world theme park ride which incorporates a parallel 3D virtual world experience, while Seoul is blazing a trail with its plans to go “meta” by 2023, with a platform titled “Metaverse Seoul”. Qatar Airways, meanwhile, recently announced Qverse with a MetaHuman cabin crew, providing an immersive experience to tour, navigate and check-in at Hamad International Airport.

Travel Technologies and Travel Payments

Biometric payments – via the likes of ApplePay and GooglePay – are now mainstream for both retail and travel payments. But over the coming years, travel is likely to take biometric payments to the next level. Airports already use biometrics for travel document identification, so the logical next step is to leverage this identity check for any payments travelers make during their trip.

No more rooting around in a handbag for your wallet so you can upgrade to business class. If a traveler is using biometrics to check-in, drop off luggage, and board the plane, then these identity checks could double-up to cover payments they could make while traveling, like adding an in-flight meal, delivering a smooth payment experience. Airports and travel operators will offer a completely contactless and convenient payment experience for passengers with the use of biometrics, at all points of the journey. 

From paying for train tickets to seat upgrades, in-flight meals or late checkout at the hotel, with biometrics, travelers worldwide will use convenient, more secure, biometric payment solutions. 

Small trials have already begun with travel retailer Hudson. They employed the Amazon One biometric payment solution at their store at Nashville International Airport, allowing customers to “just walk out” and pay with the palm of their hand.  

Traveling Smart, Traveling Light

A combination of customers becoming more conscious of their carbon footprint and cost of checked-in luggage is slimming down suitcases. Multiple trolley-loads of designer luggage are no longer a status symbol – quite the opposite.

Hotels and resorts are increasingly offering the hire of bulky items, such sports equipment and workout clothes. Those who do are also seeking to do so from hyper local suppliers in order to be all the more popular with tourists. Alongside this, travelers are looking to buy essentials from the local destination, supporting and engaging with the community in the process and further ensuring they have meaningful travel experiences.

Global brands such as Hilton are offering exercise gear and equipment, helping travelers get closer to a “suitcase free stay”. Travel technologies available show this trend will continue to grow and evolve. 

Travel Technologies and Working from Roam

Remote workers will settle into an increasingly nomadic lifestyle, migrating to different locations. We will see workforces spend less time at their homes due to the widespread corporate formalization of “work from anywhere” policies boosted by evolving and increasingly convenient travel technologies.

Workers will opt to spend time with friends and family in their domestic market or might spend a month working abroad. From a governmental perspective, there is a continued rise of countries encouraging digital nomads through visa schemes and incentives enabled by emerging travel technologies.

Countries including Georgia, Croatia, Iceland and Germany have already created official schemes to attract digital nomads. Nomadlist is a travel technology platform connecting a global community of remote workers living and traveling around the world, helping them find competitively priced locations to work from. The platform lists Bangkok and Lisbon in its top five cities for digital working. Amadeus has seen a search increase of 165% from Sydney to Bangkok during the month of September 2022 as compared to 2019. There was also an increase of 74% in searches for flights from Sao Paulo to Lisbon during the same respective months.  

Business Travel and Bonding Business Breaks

Business travel is back, with a difference. Over the past few years, many companies have introduced work from anywhere policies. With this has come the challenge of team bonding and collaboration. As a result, there is an uptick in “internal travel” plans, where teams are brought together for the express purpose of strengthening relationships.

American Express Global Business Travel notes that with the employee experience at front and center, team travel programs will increase exponentially as they are a good way to motivate teams, improve employee satisfaction, strengthen company loyalty, and unlock creativity.