Trips to Paris Top Virtuoso Scale for 2023

Trips to Paris now surpass both Rome and London as Virtuoso’s most booked European city. 

The 2022 finding – a trend that Virtuoso hotel analytics shows continuing into 2023 – is showing up above New York City, which presented as the most booked city overall in 2022. Pacing 13 percent ahead of last year, trips to Paris top them all in 2023 and the City of Lights is currently pacing 96 percent ahead of 2022. Additionally, the number of trips booked to Paris in 2022 was 44 percent higher than in 2019, travel’s high-water mark.

The 2022 Findings: Trips to Paris

And proving that money remains no object when it comes to luxury experiences in travel, trips to Paris remain the most expensive travel option out of the top three European cities. On average, hotel rates in Paris have been 30 percent higher than in Rome and 21 percent higher than in London. Average daily rates for 2023 leisure travel bookings at Virtuoso hotels in Paris are 33 percent higher than in 2019, demonstrating the elegance and beauty of the world’s most romantic city are worth the price.

The CoStar Group put Paris’s 2023 ADR so far at $985, almost twice as high as New York City, a tough second with a $555 ADR. 

Top 10 Most Booked Cities for Leisure Travel in 2023 (to date):

1. Paris

2. London

3. New York

4. Las Vegas

5. Nassau

6. Rome

7. Miami

8. Santa Monica

9. Washington, D.C. 

10. Venice

Conclusion

Booking analysis is based on transactional data sourced from Virtuoso’s travel agency members and a data warehouse exceeding $63.6 billion in transactions. It found that while upscale globetrotters continue to book eternal European favorites, trips to Paris have risen to the top as the number one city among luxury leisure travelers.