Change or die. That’s the chorus of an industry spinning out in too much motion. And it was also the wisdom that came out of a sobering talk given to travel agents at ITB Asia last month in Singapore. Delivering the news was Adrian Caruso, CEO of TAFastrack a digital marketing firm in Australia that fixes companies in trouble, most notably travel companies and destination groups.
Caruso , who hails from a family travel agency background warned the audience they were soon to be replaced because “you act like the internet.”
Author: Lark Gould
Lark Gould has been a travel industry journalist for more than 30 years. She shares her insight on cruise travel, air travel, hotels, resorts, popular activities, attractions and destinations to assist travel advisors and travelers with the current news and information they need to travel well.
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