New Hotel in Washington D.C. Creates Cool Buzz for IHG

A new hotel concept that debuted in Washington D.C. this month hopes to create a hit for the hopefully hip seeking a cool place to stay in the nation’s capital. The Vignette Collection by IHG Hotels & Resorts is celebrating the opening of Yours Truly DC, the collection’s first property in the U.S. Vignette Collection, the newest brand in IHG’s fast-growing Luxury & Lifestyle portfolio, marks a family of distinct luxury hotels and is locates in Washington, D.C.’s eclectic Dupont Circle with bohemian-inspires design and surprises.

The 355 Room

The 355-room Yours Truly, like all Vignette Collection hotels, is a unique experience in its own right, with its own distinct outlook and story to tell. Designed by Simeone Deary Design Group, the hotel was inspires by a “bohemian-meets-brutalist” stylistic balance, embracing the building’s architectural bones and evoking a curate home-away-from-home.

The new hotel brings an open concept living room punctuate by biophilic design, vivid earth tones and the occasional disco ball. Velvety armchairs and couches encourage conversation while nooks have been creates for those seeking quiet. Design-forward rooms and suites blend modern comfort, intuitive amenities, and warm, colorful styling, while artwork by national and local artists, select through the lens of a conscious worldly adventurer, adorns the walls.

The new hotel brand collection seeks to infuse unexpect moments into the experience, known as “Memorable Rituals.” For instance, at the El Donut Shoppe, an in-the-know Orlando-base record store located off the hotel’s lobby, guests can curate a personal soundtrack for their stay. Featuring rare jazz, funk, soul and hip-hop vinyls, records are available on loan from the music library to spin on the hotel’s in-room turntables. Yours Truly also hosts a rotating line-up of on-site programming, including pop-ups and intimate house shows from local artists and DJs, setting the scene for discovery.

Living Room

Set within the living room is Mercy Me, the new hotel’s ‘Sorta South American’-inspire restaurant and bar creates by local culinary trendsetters Andrew Dana and James Beard-nominated Chef Daniela Moreira. Visitors can indulge in South American staples alongside an imaginative cocktail menu. During the day, the new hotel’s Call Your Mother offers playful Jewish breakfast and lunch classics, including towering bagel sandwiches and coffee from area roasters. Guests can also stock their in-room mini fridge with snacks and sips from Mercy Me, like craft beers, cold brew, and cookies served with a nightcap.

At Vignette Collection’s core is the belief that travel should champion everyone, and each hotel’s ‘Means for Good’ is thoughtfully chosen to uplift its local community. The Yours Truly Small Business Collective is a new hotel initiative that supports neighboring small businesses. Comprises of hand-select partners, many of which are women-own, businesses in the collective include a florist, holistic spa, specialty map curator and crystal retailer, among others. Guests receive exclusive offers and perks from the businesses to encourage them to shop locally while in town. The new hotel also hosts ‘Small Business Collective Marketplaces’ on-site quarterly where guests can peruse and purchase products from these local retailers.   

Final Words: New Hotel

Additional hotel amenities include an outpost of Groom Guy, a modern barber shop offering haircuts and premium personal care products; a gym, which shares inspiring workouts daily on its chalkboard walls; and 15,000 square feet of meeting and event spaces, running the gamut from a studio and ping pong room to an outdoor patio and 3,400 square-foot ballroom.

Yours Truly DC is Vignette Collection’s fourth new hotel to open: joining Hotel X Brisbane Fortitude Valley in Australia, Sindhorn Midtown Hotel Bangkok in Thailand and Casa da Companhia in Portugal. Future new hotel openings span from El Gran Encomendero in Mexico’s Yucatan Peninsula and The Gwendolyn in Oregon’s wine country to Carlton Al Moaibed Hotel in Saudi Arabia, House of Chinhara in Zimbabwe and RIHGA Royal Hotel Osaka in Japan. The brand has 14 hotels in the pipeline, and more than 100 properties globally are anticipated to join over the next 10 years.