Luxury Travel Agents In Demand are in short supply these days and becoming scarcer still. Due to a lack of professionals available to handle the increasing demand from customers for their specializes services, luxury travel agents are turning to invitation-only luxury marketing groups like The Affluent Traveler Collection (ATC) for guidance.
ATC Statics
ATC said at its annual symposium held last month in Miami that the revenue from its luxury supplier portfolio had increases by 32% year over year:
+ Income from luxury rooms is up 45%
+ Income from luxury guide tours is up 24%.
+ Revenue from luxury cruises increases by 22%.
The number of travelers increases by 18%, the average daily tariff has increases by 13%, and the number of nights spend in luxury rooms has increases by 30% compares to the previous year. ATC’s target of 20 percent growth in the number of luxury hotels by 2024 is already expect to be surpasses.
“Travel is a priority for them, and the number of affluent consumers is rising,” states Nicole Mazza, chief marketing officer of ATC. In order to satisfy tourists’ requests for boutique hotels, villas, and residences as well as distinctive itineraries and customizes experiences, we are enlisting the aid of partners. The growing number of consumers who experience outstanding value, quality, and peace of mind when working with an advisor is driving the trend toward professional trip planning.
This Year ATC
This year, ATC has expands its portfolio by 20% to include more than 1,100 hotels, all with luxury travel agents in mind. Along with exotic locations like Morocco and Cambodia, it has adds properties in popular sun markets like Mexico and the Dominican Republic, as well as luxury mainstays like New York, London, and Paris. Recently, ATC has added resorts and hotels from prestigious luxury brands including Waldorf Astoria, One&Only, and Raffles.
Exclusive amenities are offers to member luxury travel agents’ clients by ATC properties; these amenities often have an estimate worth of $1,000 or more per stay. A one-category upgrade, early and late check-ins, daily breakfast for two, Wi-Fi, a $100 resort credit, and a greeting from the general manager are usually includes in these benefits.
Networks Onlocation
Reintroduces earlier this year, the network’s OnLocation initiative expands traveler options and bookings by offering genuine, immersive experiences that discriminating tourists frequently seek. The number of partners in the program increased, reaching 33 in 65 sought-after locations. ATC travel advisers can create hyper-personalizes experiences with a competitive advantage thanks to OnLocation partners.
Luxury travel has shown resilience in the face of geopolitical and economic difficulties; as of the end of 2023, it is still the segment of the travel sector with the fastest rate of growth, both before and after the pandemic.
“Luxury is the biggest buzzword in our industry right now,” stated Nicole Mazza, chief marketing officer of ATC. “We are observing that wealthy tourists exhibit a greater degree of resilience.” She cite data gather by the network indicating that over 90% of travelers with means plan to hire a travel advisor within the next 18 months or have done so lately.
Conclusion: Luxury Travel Agents In Demand
According to internal data from ATC, sales of luxury cruises are up 22%, sales of luxury guides tours are up 24%, revenue from hotel nights is up 30%, and sales of room nights are up 45% annually.
Mazza remarks, “It’s a great segment to be in.” The luxury market is worth $1.2 trillion.
Grand View Research predicts that the luxury market will expand by 7.6 percent a year until 2030. According to Squaremouth’s research, the demand for luxury travel agents to create and customizes one-of-a-kind itineraries is rising as premium and luxury travel spending has increases by 25% in recent years.
Mazza continues, “This is the year of reimagining travel. The to-do list has replaced the bucket list.”
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